Summary
Experience Required
- 5-7 years experience in demand generation and digital marketing, with experience in a high-growth SaaS company
- Formal business diploma or degree in a relevant field, preferably marketing
- Advanced writing and research ability – a degree or diploma with emphasis on either academic or business writing is preferred
- Strong understanding of lead generation campaign tactics in marketing communication, digital marketing and product marketing
- In-depth knowledge of marketing technologies, including Pardot, Salesforce and other digital platforms
Type: Full Time Permanent
Primary Location: Vancouver (Fully Remote option)
Closing Date: Mar 31 2023
Requisition ID: 61
Detailed Job Description
** This role can be done remotely from anywhere in Canada **
Portfolio Marketing at Uncommon Purpose is responsible for helping incubate, scale and exit a variety of SaaS products and solutions. Our portfolio spans industries, audiences, and solves for a variety of critical business challenges.
As the Demand Generation Senior Manager at Uncommon Purpose, you are responsible for developing and executing on demand generation strategies for all companies in the product portfolio. The core focus for this role will be to build campaign plans, briefs and strategies with a focus on qualified lead generation among our target audiences. This role collaborates closely with GTM and product stakeholders to understand needs and develop insight-driven strategies for positioning and messaging. The Demand Generation Senior Manager provides in-depth reporting and analysis to inform and improve future campaigns.
In your demand generation efforts, this role is also responsible for strengthening our partner channels to grow and deepen Uncommon Purpose’s coverage of the Salesforce ecosystem.
What is Uncommon Purpose
We’re more than a tech company, more than an incubator and more than a ventures firm. Uncommon Purpose generates ideas that can be turned into dynamic business solutions. We do this by focusing on the potential of our people.
Uncommon Purpose is not only our name, but a philosophy that helped evolve Traction on Demand into a services powerhouse that was acquired by the business platform it served – Salesforce. Uncommon Purpose is taking the momentum of developing products and companies such as Traction Guest, Traction Rec, and Traction Complete, applying that innovative thinking and go-to-market savvy to create game-changing solutions that help businesses compete and lead.
Skills
We come from a variety of backgrounds, and we are eager to find people that are from non-traditional backgrounds. Typically, we find that people are successful in this role when they have:
- 5-7 years experience experience in demand generation and digital marketing, with experience in a high-growth SaaS company
- Formal business diploma or degree in a relevant field, preferably marketing
- Advanced writing and research ability – a degree or diploma with emphasis on either academic or business writing is preferred
- Exceptional collaboration and communication skills, working with a variety of stakeholders, projects and channels concurrently
- Ability to develop clear and concise marketing briefs based on business and campaign strategy
- Strong understanding of lead generation campaign tactics in marketing communication, digital marketing and product marketing
- In-depth knowledge of marketing technologies, including Pardot, Salesforce and other digital platforms
- Ability to manage and measure campaign performance and members within Salesforce
- Ability to engage others and exchange ideas
- Ability to thrive in a fast-paced deadline driven environment
- Proven track record of project management and strong attention to detail
What You Will Be Doing
Marketing Campaigns and Demand Generation
- Architect, build and manage marketing programs to attract, retain and grow revenue through enablement, profitability, marketing, and service offerings
- Collaborate with product teams on “product-led growth” initiatives in both B2B and B2C businesses
- Work collaboratively with the key stakeholders in Marketing, GTM, Sales and Product to understand the business objectives and external drivers from partners and customers
- Develop marketing objectives, target audiences and quantitative targets (leads, revenue, etc.) for each product and ensure marketing campaigns are designed to achieve goals
- Engage, nurture and inform Uncommon Purpose’s partner network in demand generation campaigns and critical relationship building activities
- Educate SFDC Alliance contacts regarding our unique partnership and value proposition to increase focus on product portfolio
- Engage regularly with stakeholders to ensure campaign production is aligned with the messaging and objectives outlined in the brief/plan
- Conduct market and customer research using feedback and learnings to ensure the marketing strategy and campaigns are customer-centric and effective
- Leverage channels & tactics including email, webinars/events, sales outreach, content, digital ads, incentives, direct mail, and partners in campaigns
- Drive alignment between sales and marketing through regular communication and collaboration with the sales team
- Educate the organization on and initiate demand generation campaigns for early stage, incubated products – defining what they need from marketing and when
Marketing Operations
- Manage and grow marketing technology stack to support and enhance demand generation efforts (specifically Salesforce, Pardot, ZoomInfo and future demand generation technologies)
- Develop KPIs, testing and reporting to ensure campaign efforts are delivering optimal return on investment. Provide analysis of insights to make recommendations for next steps, efficiencies, improvements and new opportunities
- Ensure the collection of insightful data that enables the organization to effectively communicate with customers and prospects, and develop more effective marketing campaigns
- Manage all reporting and campaign management from Salesforce
Webinars and Events
- Work closely with content marketing, product marketing, and product teams to design & execute topics for webinars and events (virtual and in-person)
- Together with the product teams, identify the most effective marketing messages, value proposition, materials, channels, and calls to action for personas and key accounts for the division
- Setup, manage, and optimize webinars and product showcases
- Handle project management for relevant events (virtual and in-person)
- Collaborate with the sales team on organizing relevant sales follow-up for webinars and events
- Identify and engage new potential partners and events to reach our target audience and drive pipeline
- Provide suggestions for improving our processes and results for webinars and events
Uncommon Purpose is an equal opportunity employer and love diversity at our company! We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, or disability status.
Please note, employment is contingent on successful completion of background and reference checks.
This position is closed and no longer taking applications.
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Please contact bcjobconnect@iecbc.ca if you have any questions or concerns.
