Job Posting: Marketing Specialist, Destination Canada

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Marketing Specialist – Destination Canada (Vancouver, BC)

Job Grade & Compensation : DC-05 $66,400 – $83,000 (CAD) + Bonus

Language Requirement      : English Essential/Anglais essentiel

Security Clearance Level    : Enhanced

Employment Status             : Term

End Date (Term Roles)        : 2/14/24


Destination Canada is looking for a Marketing Specialist, Business Events to join our team in Vancouver as we inspire travellers to explore Canada.

Reporting to the Marketing Manager, Business Events, the incumbent is the key liaison between Destination Canada’s Business Events teams, HQ teams, the agencies of record and Business Events industry partners.

Destination Canada strives to be an agile organization that is responsive to a fast-paced industry, and this position will require the skills and personal attributes to support this objective.

Join Destination Canada and join a team that is inspiring travellers to explore Canada every day.

DUTIES: The role supports the development, implementation and evaluation of the integrated, multi-channel marketing and communications programs for Business Events. This role coordinates efforts with the team, partners and third-party vendors.

Key duties include project management; marketing planning; partner communications supporting content marketing; brand and MRPR activities aligned with the strategy; reviewing and reporting on program results; supporting in training, management and overseeing deliverables of our agencies of record, as well as coordinating key projects as directed by the Marketing Manager.

Essential Qualifications

EDUCATION: Degree from a recognized university in marketing, communications or business administration, or an acceptable combination of education, training and experience.

EXPERIENCE: When applying, the candidate must clearly demonstrate in writing how they meet the following experience criteria:

Minimum of 5 years of experience in delivering marketing campaigns to consumers and/or business events.

Minimum of 3 years of experience in project management and managing complex projects.

Experience in the tourism industry is an asset.

Experience working in the Business Events industry is an asset.

Experience working with strategic marketing and paid media agencies is an asset.

Proficiency in French is an asset.


Knowledge of various software packages including MS Office Suite (i.e.: Word, Excel, PowerPoint and Outlook).

Knowledge of marketing, promotions and media buying practices.

Understanding of content marketing and communication channels.

Knowledge of the Business Events industry.

Knowledge of the Incentive travel industry.

Knowledge of agency models for marketing, branding, strategy, design, media buying and performance measurement.

Knowledge of project management and planning including financial and administrative management.

Knowledge of the latest marketing and technology trends an asset.

Knowledge of Business Events marketing in global markets is an asset.


Exceptional collaboration and interpersonal skills, often working under pressure and across different time zones.

Excellent ability to communicate verbally and in writing.

Initiative and judgment to plan, implement, and measure work on all channels

Ability to identify risk and how to tactfully escalate.

Ability to manage third parties.

Ability to thrive in a fast-paced environment, dealing with cultural nuances and multiple tasks requiring strong organizational and prioritization skills.

Ability to be solution focused when presented with difficult situations.

Ability to assign targets, track results, and determine ROI.

Ability to commit and meet or exceed deadlines.

Ability to adapt and learn quickly/self-motivated.

Ability to embrace ambiguity.

Focused and detail-oriented.

PERSONAL SUITABILITY: Effective interpersonal relationships; creativity; judgment; results-oriented; discretion; confidentiality; diplomacy; detail-oriented.

ENTITLEMENT TO WORK: You must certify in your application that you are legally entitled to work in Canada or have the ability to obtain the necessary approvals to work in Canada.  Destination Canada reserves the right to require that you provide proof of your legal entitlement to work in Canada at any time.

Please note that Destination Canada will not be providing relocation assistance.

NOTE: You must be able to provide proof of your education credentials if requested.  When applying, candidates must clearly demonstrate in writing that they meet the above-mentioned education and experience criteria.

If you are a BC JobConnect-registered jobseeker interested in this position, please send an email to indicating your interest as soon as possible, and we will inform you of the relevant application details.